For those of us without computer science degrees or in-depth knowledge of the internet’s inner workings, gaining website traffic can feel like a recipe with mystery ingredients. So let’s demystify the process by outlining a few simple steps to boost traffic and, in turn, generate sales for your countertop store.
Contrary to what you may believe about websites leading the pack of organic search results, there’s no need to pay for followers or try and pay your way to a top spot in the SERPS (search engine results page). In fact, most of these tips are free! Let’s start with a few paid ways before diving into strategies without an entrance fee.
Paid Route To Increased Website Traffic For Granite Fabricators
Advertise
While calling Google direct and asking nicely to be placed up top is not an option, it’s no secret that many sites pay to play. You’ve likely noticed the handful of sites that pop up on a results page marked with a AD box. These sites are running paid campaigns. You can also run paid ads on social sites. Although competitive and (sometimes) expensive, paid advertising can guarantee clicks, scrolls, and eyeballs on your site.
Email marketing
How many times have you spent money at a business due to tempting email marketing that hits your inbox every week with the latest trends, sales, and drop-dead deals? Likely more than you’d care to admit. That’s because email marketing works. For every $1 you spend on email marketing, you can expect an ROI of over $40. Now think about every additional user who clicks without making a purchase.
So if you want more traffic, use email marketing to remind users what’s relevant on your page, or your latest offer. Just make sure your emails are engaging, personalized to your audience (at least address the receiver by name), and free from spam or click-bait.
Free Route to Increased Website Traffic for Countertop Stores
Search Engine Optimization
We can’t mention website traffic without addressing the elephant in the room. SEO is your key to boosting traffic, and it may be easier than you think to achieve prime organic search results. Start by optimizing your content for keywords related to countertops, granite, quartz, etc. Tools like Yoast help track your SEO ranking as you type. Some general tips – use shorter sentences that are easier to read, use plenty of transition words, and be sure to link internally when possible. Also ensure your site is responsive and optimized for speed. Have you ever stuck around while a site takes 10 seconds to load? Probably not. And when it comes to headlines, avoid click-bait but create headlines that are difficult to resist. Think, “Get a Free Vanity With Kitchen Countertops,” or “Save 20% Off In-Stock Stones.” Avoid generic and think outside of the box! Sites like Buzzfeed and Upworthy are leaders in headlines if you’re looking for inspiration.
Share The Love (Social)
Social sites like Facebook, Instagram and Pinterest can be your most powerful weapon, especially if you’ve got a substantial number of connections or followers. If you’ve got blog content, consider sharing posts most relevant to your connections and crafting future posts with your online community in mind. If you notice trends in what your professional connects are sharing or commenting on or lamenting about, write a post about it and hit the share button. Optimize your post with high-quality images of recent countertop installs, a strong headline, and a description hinting at the post’s content for better results.
Diversify
Your site shouldn’t include dozens of 600-word blog posts with formulaic layouts. Create short-form as well as long-form content, add infographics to some and video content to others. Think list content, essay content, galleries of images, and every format possible that aligns with your brand. The more diverse your content, the more diverse and wide-spread your site’s appeal. Speaking of which, video content is a prime engagement driver and traffic booster. If you haven’t already created videos for your site, it’s time to hit record.
Overall
Whether you’re dolling out big bucks or driving clicks on a budget, many simple strategies can boost traffic in ways that can increase traffic to your countertop store.
About us – Countertop Leads Pro is a countertop marketing agency, in addition to digital marketing experts. We service clients on a local and national basis. We are skilled in generating leads, search engine marketing advantages, Google Ads marketing (pay-per-click), Search Engine Optimization services, social media marketing, responsive developers and much more!
A web site is a critical step, as on-line success in our digital markets is reliant on Google/Bing/Yahoo ranking & significant visibility to several marketing channels. Our countertop marketing firm is more than glad to assist you with any kind of opportunities you have. Contact us today and discover how we’re able to help your granite countertop business dominate your local market.
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