Think back to January of last year. What were you watching? How were you communicating? What were your struggles when it came to reaching your target audience? Now think about your life today. To say the digital landscape has changed drastically is an understatement. But it can be difficult to articulate exactly what’s changed and what a global shift means for your countertop business and digital strategy.
So now that last year has fundamentally impacted our behaviors, attitudes, and lifestyles as both consumers and human beings, how will digital marketing for countertop stores change in the future?
From viewership trends to our new virtual reality, here’s a recap of what the past year gave us and a breakdown of where we’re headed. While this past year has been a wild ride filled with dramatic ups and downs, it’s an exciting time for marketing opportunities for granite fabricators. The only question is whether you’re prepared to dive in and embrace a new (marketing) world.
What’s Different?
Influencers Are The New Celebrity…and live-streams are the new commercial. Effective marketing means meeting people where they are. And for the past year and likely the next six months, people are in their living rooms. While influencers have been rising in influence over the past few years, because mass audiences are now able to connect with influencers during school, work, and what would otherwise be an hour-long commute.
And because influencers often feel more relatable than traditional A-list celebs, they’re a bit easier to trust. It’s also easier to turn to influencers in times of boredom and loneliness. Part of influencers’ appeal is the feeling that these digital personalities are an “in-real-life” friend.
Now enter live-streams. No longer reserved for Facebook, brands are using social media to spread messages throughout their networks. Why? Consumers want a personalized and intimate message. And nothing feels more intimate than a chat or video streamed in real-time.
So don’t just pre-record. Speak to your countertop prospects with live messaging.
Your Brand Is Your Website
So how exactly can a website help your countertop businesses? It’s simple, if you’re serious about growing on the web, you need a high converting website. Websites improve authenticity, broaden customer reach, and ensure businesses stay competitive in a crowded marketplace. High converting websites are not only beneficial for attracting countertop prospects, but integral in connecting your existing and future customers to your message.
Your site is a reflection of your business and for many prospects, if you don’t have one, you don’t have a business. It is well known that great online experiences lead to store visits, purchases, and booked appointments. What does this mean? Consumers prefer to vet your countertop services and products online before taking the time to connect. Provide your potential customers’ peace of mind with a strong online presence.
Where Are We Going?
Alongside online retailers, podcasts and short videos are having a moment. Having sprung into popularity several years ago, the unique world events have only elevated consumers’ love (and need) for audible and visual storytelling. From brands releasing their own podcasts to voice tweets, consumers are listening more than ever before. Not to mention, about half of consumers now use voice and video technology for general search inquiries. Moral of the story? Adopt a voice-driven and/or video strategy to reach countless listening ears.
Today more than ever countertop store owners are in a great position to spread their message and grow their brand online. From instructional videos to engaging blog posts, your audience is eager to consume your message. A solid content marketing strategy is a must and in many cases an easy win for capturing incremental consumers for your granite installation services.
Because of an unprecedented history, our habits as professionals, business owners, and individuals have shifted just as quickly as have our habits as consumers. But the real question is whether you’re ready to tackle the future with the new landscape upon you. So say goodbye to marketing best practices and say hello to an ever-evolving world and a new digital audience for countertop stores.
About us – Countertop Leads Pro is a countertop marketing agency, as well as digital advertising experts. We service clients on a local and national basis. We are proficient in generating leads, search-engine marketing advantages, Google Ads advertising (Pay Per Click), Search Engine Optimization solutions, social media advertising, responsive developers and so much more!
A website most certainly is just the beginning, as on-line success throughout our connected markets is dependent on Google prominence and significant exposure to several marketing outlets. Our countertop marketing agency is more than happy to help you with any kind of opportunities you may have. Schedule your Free Demo today and learn how we’re able to help your granite countertop business dominate your local market.
